Incubator
From registry to real company
The treasury funds the top ideas and builds them in public, from 0 to a validated product with paying customers. Here is the pipeline.
Project #001
What to Wear
Never stand in front of a full closet with nothing to wear again. A personal AI stylist that knows every piece you own.
Phase 1
BuildingYour AI stylist
- Photograph your clothes once — AI tags type, colour, season and formality
- Upload 2–3 full-length photos for fit and colour advice
- Daily outfit from what you own, matched to the weather
- Event mode: “date on Friday, smart-casual” → the best set from your wardrobe
- Reminders two days before: wash this, iron that
Phase 2
NextBudget-smart shopping
- Set a monthly clothing budget
- AI picks the item that unlocks the most new outfits with what you already own
- Season planning: what to add for winter or summer
- Shop from Nike, Adidas, Zara, ASOS and more — partner links
Phase 3
PlannedOn your route, or at your door
- Add home and work — get the best store on your way and a time slot to stop by
- Or order to your door in two sizes, try on, keep the one that fits, return the rest
- Brand partner program: stores pay to be recommended on the route and in outfits
Revenue model
Premium plan + affiliate commission + brand placements
Build mode
Semi-automatic: AI builds, humans sign brand partners
Market
Global, English-first
Project #002 comes from the registry. It could be yours.
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